Monday, October 23, 2006

Diamond in the Rough

I hate it when my fashion sense goes awry. A year ago I posted about a troubled company that decided to change its name from Excalibur Industries to Shumate Industries (SHMT). I was certain this spelled impending doom.

I was wrong. The good Mr. Shumate, despite saddling the firm with a name that sounds like an old-fashioned footwear emporium, seems to have turned the place around, right down to a cute diamond in the logo. Not to mention a website with a really cool animation of a valve opening and closing.